Myrtle Beach hopes to draw a diverse group of riders for its annual Bike Week in May. Attendance at the event fell in recent years after council members passed an ordinance in 2008 requiring bikers to wear helmets within city limits.

The regulation was overturned by the state Supreme Court in 2010 because it conflicted with South Carolina’s helmet law, which compelled only riders under 21 to wear protective headgear. Critics said the law was designed to discourage the bike rally, forcing it to take place beyond the city due to complaints about noise, bad behavior and trash.

According to the organization Myrtle Beach Bike Week, LLC, the number of Bike Week participants rose in 2012 but did not reach the record numbers of 2004 and 2005.

Rebuilding Bike Week

Although there has been a lot of controversy over this yearly occasion, a new marketing plan could help bring back the crowds. Organizers are collecting new ideas to increase the number of people who participate throughout the week.

While the typical profile of a biker is that of an older white male, it does not reflect today’s assortment of riders. Motorcycle enthusiasts are actually a much broader demographic. So rally coordinators want to focus more effort on reaching women, African Americans, Hispanics and younger riders this year.

By appealing to a wider population of motorcyclists, organizers hope to draw larger gatherings to its various events.

Need Legal Help?

Motorcycle riders are able to enjoy the freedom of the open road. But because these vehicles have very little protection, an accident can cause devastating injuries. Our South Carolina motorcycle accident attorneys at Joye Law Firm understand that a motorcycle collision may have physical, emotional and financial consequences for all involved. If you or someone you love is the victim of a South Carolina motorcycle crash, please contact us for a free consultation at (888) 324-3100 or fill out our convenient online form today.

About the Author

Since 1968, the South Carolina personal injury and workers’ compensation attorneys of Joye Law Firm have been committed to securing compensation for accident and injury victims. Our compassionate and dedicated lawyers have over 300 years of combined litigation experience, and many of them have been recognized as South Carolina Super Lawyers. For many years, our South Carolina personal injury law firm has been listed with an AV rating in the prestigious Martindale-Hubbell legal directory.

Recent Blog Post
What to do in South Carolina? Events for the week of May 21-27 in Charleston, Summerville, Columbia, Myrtle Beach, and upstate.
What to Do in South Carolina: Joye Law Firm Staff Picks 5/21/24 – 5/27/24

    Memorial Day weekend is here, marking the unofficial start of summer. South Carolina offers a variety of fun activities, from concerts and parades to family bashes and more. Check out our staff’s handpicked events to find something for…

two vehicle car crash, both men looking at the damage
What Happens If I Was Hit by an Unlicensed Driver?

Being in a car accident is bad enough—finding out afterward that the driver who slammed into you doesn’t have a driver’s license is a heart-sinking feeling. That’s because anyone driving without a license is also unlikely to have car insurance…

What to do in South Carolina? Events for the week of May 14-20 in Charleston, Summerville, Columbia, Myrtle Beach, and upstate.
What to Do in South Carolina: Joye Law Firm Staff Picks 5/14/24 – 5/20/24

  The Joye Law Firm staff have handpicked an array of activities across South Carolina for the upcoming week, promising fun for the entire family. Dive into delicious culinary delights at a vibrant crab festival, embrace the spirit of history…

Kylee working in intake with a customer
Access State-Provided Vocational Services After Filing for Workers’ Comp

Most of the time, getting hurt at work isn’t a big deal.  It may take a little time to heal, but after some rest and recuperation, you are ready to pick up exactly where you left off.  Unfortunately for some,…

Awards & Recognition
Media
ABC
NBC
Fox
CBS News
ESPN Radio logo